Many activities we find popular today had their roots in the seventies. Toys such as the
Rubiks Cube and the Atari gaming system changed the way kids played. However, the most revolutionary "toy" of the seventies was the skateboard.
Skateboarding had its beginnings in the fifties. The sport gained momentum until it exploded when companies began mass producing boards in the seventies. Allure faded in the sixties, but a resurgence of interest occurred with the invention of urethane skateboard wheels in 1972. This invention allowed for faster boards and a plethora of new tricks to perfect.
The most famous skateboarders of the seventies
were the members of the
Zephyr skate team. In 1972 Jeff Ho, Skip Engblom and Craig Stecyk started the surf shop Jeff Ho and Zephyr Surfboard Productions. The group worked on innovative graphics and board designs at their home base in Dogtown, what would become a skateboarding mecca, in West Los Angeles, California. Before the Zephyr team, skateboarding had lost popularity due to the lack of durable wheels. Coincidentally, urethane wheels hit the scene the same year the surf shop opened.
The Zephyr team picked up skateboarding as a means of entertainment after they had finished surfing. Skateboarding soon turned into a new way of life for the boys. They took m
any aspects of surfing and added wheels. These skateboarders rode the concrete much like they rode the waves. Many tricks street skaters today use originated from the Zephyr team. Another aspect of today's skateboarding emerged when California experienced a severe drought. Many homeowners emptied their pools, and the Zephyr boys took advantage of the new terrain.
1975 was a lan
dmark year for skateboarding. The first major skateboarding competition since the sport lost popularity in the sixties, the Del Mar Nationals, was held. The Zephyr team blew the crowd away on both the freestyle and hill courses. It was at this event that the Zephyr's made the
Vans shoe popular. New fame due to their success shortly tore the Zephyr team apart, and Jeff Ho and Zephyr Surfboard Productions closed soon after. The group had helped to create monumental tricks like the ollie, the invert, and the aerial and to solidify skateboarding as a part of American culture.
Skateboarding's biggest setback occurred in the eighties when insurance companies, worried about added injury, would not cover many of the skate parks which scattered the nation in the seventies. Nonetheless, this sport is still huge today. Many 21st century skateboarders use tricks invented in the seventies, and undoubtedly show respect for the sport's forefathers.
Today, skateboarding has become a cultural phenomenon. The sport made a name for itself in 1995 when ESPN held the first
X Games. There are over 20 recognized skateboarding teams in America. Now the sport is a high paying career with countless fans. Discrepancies have arisen over the industry however. Some skateboarders argue the teams and competitions have made skateboarding too mainstream. They complain that the Dogtown skaters strove to be individual and scorned conformity. It is obvious that skateboarding is now a public display, but the debate is over whether this is simply an evolution of the sport or a lapse in skateboarding's integrity. Regardless of this issue, every person who steps foot on a board can thank skateboarders like the Dogtown boys who revitalized the sport in the seventies.
Check out this video of the Dogtown boys shredding to Boston
http://www.youtube.com/watch?v=c_LTHHEqjs8
Sources:
http://www.thepeoplehistory.com/toys.html
http://www.skatelog.com/skateboarding/skateboarding-history.htm
http://skateboard.about.com/od/boardscience/a/DogtownHistory_3.htm
http://skateboard.about.com/cs/boardscience/a/brief_history_3.htm
http://www.skatewarehouse.com/probrands.html
Images:
http://www.visualnews.com/2010/12/07/vintage-skateboard-advertisments/
http://www.visualnews.com/2010/12/07/vintage-skateboard-advertisments/
http://www.allmoviephoto.com/photo/2001_Dogtown_and_Z-Boys_photo.html
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHCNeazviOeJPJrfPJB3oIAWrWcaGzT4ZA7dUL-gTpkhs6y_SrTg0jveifzB9umaUaf2KhjwdLrFgpk7V2j_oXqz1hIYezWi-unYze_PtyBkZ7kTqLd2b8TiLLkDFoz1ltMkeDwAW5sTw/s1600-h/www.futuravanguardie.blogspot.com-Dogtown_and_ZBoy.jpg
http://www.mrbikeonline.com/UserFiles/Image/skateboarding.jpg
http://www.juicemagazine.com/images/9-1-2007news/xgames-djfarley/-2007XGames1562.jpg